Case Study Room
Some quick insights into ways companies win with DSCVR
01
Commercial Equipment Dealer: Pixel Deployment & Traffic Identification
The commercial equipment dealer faced challenges with their initial Facebook ads, which attracted consumer traffic instead of business customers, leading to low conversion rates and high ad spend. By installing a DSCVR Super Pixel, they gained insights into the traffic and refined their targeting with custom audience segments. Transitioning to Google AdWords allowed for better targeting of business customers, resulting in significant cost savings and a 55% increase in conversion rates. This case study highlights the importance of precise audience targeting and platform optimization in achieving marketing success and driving business growth.
02
The solar energy company faced challenges with inefficient ad spend and low return on ad spend (ROAS). By implementing a DSCVR Super Pixel for tracking, integrating DSCVR CRM for real-time data capture, and utilizing automated email and AI-driven communication tools, they optimized their marketing efforts. This strategy led to a significant reduction in wasted ad spend and a substantial increase in ROAS, while enhancing lead nurturing processes. The case study underscores the effectiveness of data-driven strategies in improving marketing outcomes and driving business growth in the solar energy sector.
Major Solar Company: Pixel Deployment & AI
03
Mid-Size Company: Data Enrichment
A mid-sized company improved the quality and completeness of their Salesforce contact database using DSCVR's data enrichment services. This included filling in missing details, removing duplicate entries, and standardizing data formats, resulting in a more accurate and streamlined database. The enhanced data quality allowed for more targeted and effective sales and marketing campaigns, leading to better engagement and conversion rates. This case study highlights the critical role of data management best practices in maximizing the value of CRM systems and driving business success.
04
SaaS Company: Targeted Audience Build
The SaaS marketing tool company aimed to reduce their cost per click (CPC) and cost per acquisition (CPA) on Facebook. By utilizing DSCVR's targeted audience segmentation build service, compelling ad creatives, extensive A/B testing, optimized landing pages, and strategic budget allocation, the campaign achieved a 70% decrease in CPA and a 50% reduction in CPC. These results showcased the efficiency of the advertising efforts and enhanced the cost-effectiveness of their marketing. This case study highlights the importance of precise targeting and continuous optimization in achieving outstanding advertising results and driving business growth. Safe to say they won with DSCVR.
